Description
About the role
• Develop, implement, and manage email marketing campaigns from conception to execution
• Control and direct the email marketing channel, as well as the related analysis
• Create engagement strategies based on an understanding of customer needs and intent.
• Support the execution of automated lead generation programs
• Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform.
• Create compelling email content, including subject lines, copy, and calls-to-action
• Design and implement A/B testing strategies to optimise email performance
• Segment email lists based on demographics, behaviour, and other criteria to target specific audiences
• Monitor and analyse email campaign performance metrics (open rates, click-through rates, conversion rates, etc.) and provide regular reports
• Ensure emails comply with industry policies and best practices
• Collaborate with design, content, and marketing teams to create cohesive campaigns
• Manage and maintain email databases for lead generation and customer retention
• Utilise email marketing tools and software (e.g., Mailchimp, HubSpot, Marketo) to execute campaigns
• Stay updated with the latest trends and best practices in email marketing
Preferred Skills
• 2+ years of experience in email marketing
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Proven track record of managing successful email marketing campaigns
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo) and CRM software.
• Strong understanding of email marketing best practices, including list segmentation, personalisation, and deliverability
• Excellent writing, editing, and proofreading skills
• Analytical skills to interpret email marketing metrics and optimise campaigns
• Basic HTML/CSS skills for email template customisation
• Strong organisational skills and good team player
• Ability to work independently and collaboratively in a fast-paced environment
Experience: 2+ Years
Application must contain the following information in the email content.
Current CTC:
Expected CTC:
Notice Period:
Current Location:
Total Relevant Experience:
Email Marketing Executive Interested candidates may forward their detailed resume to the contact section with the subject line "Email Marketing Executive "
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- Price
- Check with seller
- Published
- May 25, 2024
- Location
- India, Kerala
- Category
- Marketing
- Views
- 126
- ID
- 253
Location
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