Description

About the role

• Develop, implement, and manage email marketing campaigns from conception to execution

• Control and direct the email marketing channel, as well as the related analysis

• Create engagement strategies based on an understanding of customer needs and intent.

• Support the execution of automated lead generation programs

• Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform.

• Create compelling email content, including subject lines, copy, and calls-to-action

• Design and implement A/B testing strategies to optimise email performance

• Segment email lists based on demographics, behaviour, and other criteria to target specific audiences

• Monitor and analyse email campaign performance metrics (open rates, click-through rates, conversion rates, etc.) and provide regular reports

• Ensure emails comply with industry policies and best practices

• Collaborate with design, content, and marketing teams to create cohesive campaigns

• Manage and maintain email databases for lead generation and customer retention

• Utilise email marketing tools and software (e.g., Mailchimp, HubSpot, Marketo) to execute campaigns

• Stay updated with the latest trends and best practices in email marketing


Preferred Skills

• 2+ years of experience in email marketing

• Bachelor’s degree in Marketing, Communications, Business, or a related field

• Proven track record of managing successful email marketing campaigns

• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo) and CRM software.

• Strong understanding of email marketing best practices, including list segmentation, personalisation, and deliverability

• Excellent writing, editing, and proofreading skills

• Analytical skills to interpret email marketing metrics and optimise campaigns

• Basic HTML/CSS skills for email template customisation

• Strong organisational skills and good team player

• Ability to work independently and collaboratively in a fast-paced environment

Experience: 2+ Years
Application must contain the following information in the email content.
Current CTC:
Expected CTC:
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Email Marketing Executive Interested candidates may forward their detailed resume to the contact section with the subject line "Email Marketing Executive "

Listed By: Agent
Job Location: Trivandrum
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Price
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Published
May 25, 2024
Location
India, Kerala
Category
Marketing
Views
64
ID
253
 

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